PlayLust

ABOUT

ABOUT PLAY HUNTER
I’m a style hunter, photographer, columnist and fondue extremist who thinks swimming is the new disco. Born in Zurich, educated at Saint Martins College of Art & Design, London. Home base in Zurich, international playgrounds.

ABOUT PLAYLUST
Playlust is a photo & style blog catching what’s now&wow between Zurich and international catwalks. It finds beauty & glamour in the provinces and realness & humour in the glamorous world of high fashion. Other passions include art and football.

PLAYLUST is a combination of the German term Wanderlust and my name Play Hunter.

Launched in late 2006 without any budget or great masterplan, Playlust has taken me from nowhere to front row, a date with Balenciaga gold robot pants, and an own newspaper column. It put Zurich on the international style radar. The unique blend of glamour and sharp comment keeps attracting widespread media exposure, business alliances and an ever increasing readership the world over. It’s all very exciting.

Select media coverage April 09 to present: Vogue Paris, Pop (UK), Glamour (DE), Neon (DE), Weltwoche (CH), Blonde (DE), Le Temps (CH), Who is Who Zurich 2010 (feat. top 200 V.I.P)

Worked as photographer and author for publications/clients including:
Glamour (DE), Nike, Burberry Pop of The Trench, Hint, Das Magazin, SonntagsZeitung, Annabelle

OTHER PLAYGROUNDS

ZURICH LOOK BOOK Annual online style-journal featuring Zurich’s now&wow looks, chic homes and interviews with young Zurich-based creatives of international acclaim. I do all the photography & interviews. My publisher Ronorp.net Zurich is responsible for putting it all into the state-of-the-art online format.

STYLE CORRESPONDENT
POP World the online network of UK style bible POP, where I have my own blog, PLAYWATCH monthly style page for leading Swiss Sunday Paper SONNTAGSZEITUNG, PLAYLUST STIL REVUE, a fortnightly style column in German for hip&chic city newsletter Ron Orp’s (spread: Switzerland, Germany, Austria), HINT

ABSOLUT VISIONS In June 09 I took part in the first ever exhibition showcasing the works of the 11 most influential style bloggers, including Facehunter, The Cobrasnake, Bryan Boy, Stil in Berlin et al. Curated by ABSOLUT VODKA, the show took place in Munich at Temporary Gallery.

PLAY STYLE LAB Launched in spring 08 for Zurich University of the Arts, Dept. Style & Design. The temporary fashion studio produced daily micro-collections by deconstring and restyling existing clothes. A collaboration with NIKE and hip Parisian fashion collective ANDREA CREWS.

Play Hunter at Palme d’Or Film Festival in Cannes, May 2010
© PLAY HUNTER