WHAT’S THE SCENE AT SAO PAULO FASHION WEEK ? « Sao Paulo « Runway « Fashion & Passion

Published 2010-01-26 13:03:18 in Sao Paulo

WHAT’S THE SCENE AT SAO PAULO FASHION WEEK ?

This season, I regrettably did not make it to Sao Paulo Fashion Week which took place last week. But my good friend Misha Janette, who’s an esteemed Tokyo based fashion journalist (The Japan Times) and stylist, did. En route from Sao Paulo to Tokyo, she had 20 minutes to kill at Zurich airport transfer zone. Thanks Misha for spending it on this roundup:

Fashion Highs:
Jesus Luz walking in a show and NO ONE cares. Seriously me and another journalist were google imaging him during the Ellus show because it was so quiet when he appeared we weren’t even sure it was him.

Cecilia Dean from Visionaire was at SP. ¨Whaaaaaa.¨

Great texture on the fabrics all week, from Osklen to Animale. Osklen was all cubism. Animale was…spiky. At Neon. Two words: TOUCAN DRESS

via flickr

Bienniale building (the venue, ed.) decked out in tons of little graphics for their “language” theme. The most OBSCENE graphics ever (threesome, doggy style, stripper, puking into a garbage can, 69, etc.). Love them Brazilians.

Model news:
Vivi Orth was the breakout this season, I thought…she was in every show (basically). Lara Stone (Animale), Isabeli Fontana, Caroline Trentini (at Herchcovitch), Raquel Zimmerman, Alessandra Ambrosio, Cyntia Dixon were there. Low: Raquel Zimmerman press conference. A model needs a press conference? Alessandra Ambrosio is looking orange.

Club scene:
New club The Lions Den is all the rage. Doesn’t open until March but Ellus and Neon had their afterparties there

Off scene:
SP has the second largest fleet of helicopters in the world behind NY. I swear we had 10 people arrive to the Hotel Tivoli by helicopter while I was there.

How about the weather?
Weather SUCKS. period.

Dumbo the elephant has landed on the catwalk / Neon

Animal Kingdom rules ok at Neon / via flickr