WEEK IN FASHION NO #1 « Fashion & Passion

Published 2010-01-10 19:15:46 in FASHION & PASSION

WEEK IN FASHION NO #1

The fashion hots and nots which got tweeted and blogged about this week.
Jan 1-Jan 10

+++ Ab fab or ab flab? V mag’s february issue dedicated to the plus size zero figure, aka real women, is making big waves in the blogging world. The consensus is Terry Richardson’s One Size Fits All shoot looks ab fab. But opinions as to whether Chanel’s take looks simply ab flab or v vulgar remain divided. My pressing question is: will V still love us the way we are in their march-issue?

+++ Meanwhile, over at Céline heads are rolling in the first campaign in a year. Shot by Jurgen Teller, it is modelled by beheaded top models, like Karmen Kass. Officially, this is a move to focus on the understated luxury of Phoebe Philo’s intricate creations. Inofficially, it stands for the headless chicken attitude, Céline and fellow labels Balenciaga, Prada or Dior displayed when their SS10 campaigns got leaked on fashion blogs, notably Fashionologie, and LOVE’s blog prior to their publication in the February magazines. Oh the dinosaurs. Like it or not, we live in the age of social networks. Gatekeeper mentality is not working anymore. Adapt or die. Or better: get your own smart app. Thus you keep content control And kiss the bloggers.

+++ Still, if hype is to believed, 2010 will be the year of the fashion bloggers. When 2009 was about the conquering of front row, this year will be about modelling in fashion campaigns, starring in a photo shoot for U.S Vogue in spring, or creative-consulting major fashion labels. Hype aside, our influence on fashion advertising, and retail certainly is mounting. Why? Hopefully, Berlin Fashion Week’s Blogger Panel , will offer insightful answers. It’s hosted by the fabulous Mary Scherpe of Stil in Berlin, and participants include Suzy Menkes (via video) and Business of Fashion’s Imran Amed.

+++ Going green is not a rose garden H&M learned this week. Their cool new organic line, called Garden Collection, certainly is full of H&M green feelgood factor: ‘By choosing these garments, you contribute to a more sustainable world’, the Garden Collection micro site chirps. Shame though, the garments don’t appear to be sourced from H&M’s own textile waste.

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A new decade, a new dawn, a new fashion world order? Will fashion bloggers take over the front row? Runway at Fashion Rio
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