ZURICH LOOK BOOK EDITION 2010

PICTURES, INTERVIEWS & ROCK'N'ROLL

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ZURICH LOOK BOOK EDITION 2009:

THE ESSENTIAL LIST. A GUIDE TO ZURICH'S NOW&WOW UNIFORMS

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Published 2009-08-06 10:48:24 in FASHION & PASSION FASHION RIO

ROCK ME AMADEUS

the scene: backstage Filhas de Gaia, Fashion Rio

Some of those autumn trends literally are hair raising. Volume is back in a way not seen since the heydays of Rock Me Amadeus and Alexis Carrington. Grab as much hairspray as you can and expect to spend half of your day emptying its content on your scalp. Considering the other major autumnal trend is swine flu which will force us to stay home most of the time anyway, this is a brilliant way to kill time.

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The other advantage of supersize-hair is it optically slims the rest of your body down. Which will allow us to spend the other half of the day with cake fights, like good old Marie Antoinette.

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Published 2009-07-03 11:59:26 in FASHION & PASSION FASHION RIO RUNWAY

STATEMENT BODY

the scene:backstage Alessa, Fashion Rio

Is it a swimsuit, is it body statement jewellery, can it be worn on the red carpet, will it boogie with Gaga or is it plain Dada? All I know is: if you intend to va-va voom from beach to party and back without costume change this is your ultimative summer investment buy.

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Published 2009-07-02 19:10:16 in FASHION & PASSION FASHION RIO RUNWAY

BOMBSHELL BIKINI

the scene:backstage Cantao, Fashion Rio

I don’t know about you, but when temperatures reach beyond 30 C my mind goes completely blank and all I can think of is a swim in the pool, or better, in the ocean, shocking the waves into submission in a bombshell bikini.

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Published 2009-06-13 10:10:45 in FASHION & PASSION FASHION RIO RUNWAY

THE CARIOCA ELEMENT

the scene: backstage Lenny, Fashion Rio, SS10

Swimwear is where Fashion Rio really glitters and sparkles. Whilst everywhere else local labels still tend to borrow heavily from European fashion, in the bikini department Cariocas simply outshine the rest of the world.

It is therefore save to say Lenny Niemeyer designs just about the hottest swimwear in the world. Her creations certainly make the stuff we get in Europe look rather drab. This season’s highlights included various takes on the number Milla Jovovich wore in The Fifth Element. And there were a few designs which appeared to be based on The Flintstones in Ipanema which stood out in a weird but cool way.

Lenny’s signature sexiness is achieved with exuberant colours, clever pleating, architectural cuts, and the latest lazer technique. Best thing is, the use of high-tech fabrics like lurex with integrated UVB/colour-protection means the swimsuits will last longer than a dip in the infinity pool.

Lenny is also famous for throwing Fashion Rio’s most lavish party at her apartment, drinks til the morning hours etc.. But unfortunately not this season. Another reason to come back.

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Published 2009-06-13 09:23:46 in FASHION & PASSION FASHION RIO RUNWAY

KISS AND SWIM

the scene: backstage Aless, Fashion Rio SS10

Please, let this kiss of a swimsuit hit the stores on my next visit to Rio

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Published 2009-06-10 13:22:03 in FASHION & PASSION FASHION RIO RUNWAY

CARIOCA PIRATE

the scene: backstage Cantao, Fashion Rio, SS10

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Published 2009-06-10 13:17:22 in FASHION & PASSION FASHION RIO RUNWAY

MODEL BEHAVIOUR

the scene: backstage Luiza Bonadiman, Fashion Rio SS10

More weird and wonderful model behaviour.

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Published 2009-06-08 11:29:57 in FASHION & PASSION FASHION RIO RUNWAY

ADDICTED TO MODERNIST LIPS

the scene:: backstage Acquastudio, Fashion Rio SS10

I had two déja-vus. First, a Hussein Chalayan and second a Robert Palmer one. And that’s most definitely worth an afterthought or two.

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Published 2009-06-07 19:07:39 in FASHION & PASSION FASHION RIO RUNWAY

CAVENDISH

the scene:Cavendish, Fashion Rio, SS10

Stile espadrille meets Copacabana.

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Published 2009-06-07 16:27:44 in FASHION & PASSION FASHION RIO RUNWAY

SOMEWHERE OVER THE RAINBOW

the scene: backstage Maria Bonito Extra, Rio de Janeiro

Maria Bonita Extra took us on a trip over the rainbow with a troupe of Brazilian Dorothies who stormed the Land of Oz in signature neon tartan, hearts and bows, accessorized with short and sharply-tailored dresses. Bold prints clashed cutely with faux pannier elements and rainbow-coloured organza. The collection was the perfect welcome drink to Fashion Rio, tasting of confidence, youth and playful seductiveness. Can I have another shot, please?

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